Muthuri is a co-founder of Turnup.Travel and Account Director for Turnup in Motion. He is incharge of partnerships and business development with prior communications and digital marketing experience handling campaigns for leading brands such as KWS, Renault, Coca Cola, ABC Bank, SWVL, Enashipai, Kenya Tourism Board among others. His calling to every project is to do the heavy lifting and client service to ensure the dedicated crew focuses on what they are good at; to deliver world-class creative.

Muthuri Kinyamu sees travel as an enabler to connect people to their true self through discovery and that every business should think about what impact it brings in the society besides the pursuit of profit for founders and shareholders. Muthuri spent the last 7 years building startups, events and managing relations for early and growth-stage companies setting up or expanding into or across the continent.

Before launching Turnup.Travel, Muthuri was part of a Kenya Tourism Board domestic marketing campaign dubbed The Great Migration as a team leader and ambassador. He joined Nest.vc Africa journey from Day 1 in 2015, building an Asian Venture Brand and community from scratch into the continent leading one it is now. Nest.vc and Metta are now synonymous with startups and tech entrepreneurship in Kenya and Africa because of his leadership in branding and managing its public image.