23 Aug Turnup.Travel launches monthly conservation-themed photographic tours in Kenya
Turnup.Travel is introducing conservation-themed tours and unique travel experiences where you can learn, have fun, use your skills and passion to make a difference.
#Mabingwa research found that young Kenyans feel detached from wildlife and conservation and associate it with white and wealthy people. We are introducing the conservation themed trips in Kenya to rewrite that narrative and cast the spotlight on wild side of Kenya to engage millenials in conservation.
Why young people?
According to Airbnb, over 80% of millennials say the best way to learn about a place is to live like the locals do. Millennials overwhelmingly say that they are seeking out new, adventurous, and local experiences when they travel. Over 80% of millennials surveyed in each country say they are always looking for a unique travel experience and adventure when they travel and say that the best way to learn about a place is to live like the locals do. They say meeting lots of people when they travel is more important than bringing back souvenirs and prefer an active getaway full of exploration. A 2017 research into the travel habits of Kenyans by Saffir Africa revealed that millennials are key drivers of domestic tourism and most holiday travellers are influenced by digital platforms, mainly social media, search engines, online agents and blogs.
The photographic trips will bring you stories, images and videos and give back as much as they give you! At Turnup.Travel , we see ourselves as enabling platform connecting participants and partners to new places and their passions. We’re collaborative and always looking to work with people who share our vision and values.
WHY BRANDS SHOULD BE INVOLVED TOO
Brands that establish a reputation for environmental stewardship among today’s youngest consumers have an opportunity build loyalty among the power-spending millennials of tomorrow. A Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings — who are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.